By the end of 1987, the Sung brand had expanded its retail presence with outlets in Toronto, Boston, Vancouver, Los Angeles and Washington.įollowing its short term on the market, Monaco Group Inc removed its public status and re-privatized the firm. Following its success, several scents were produced, including: Alfred Sung Forever, Pure Alfred Sung, Shi Alfred Sung, Alfred Sung Paradise, Jewel Alfred Sung, and Always. It quickly became the best-selling fragrance in Canada in its debut year. Within the same year, Sung developed the first of what would turn out to be many fragrances: "Sung" Alfred Sung. In 1986, Alfred Sung became the first Canadian designer brand to be traded on the Toronto Stock Exchange. The retail concept, which catered to both men and women, opened three free-standing stores across Canada but soon grew to 75 stores throughout North America. Continuing to focus on this key demographic, the Monaco Group developed its first lifestyle brand, Club Monaco, the following year. Through the strength of his namesake collection, Sung branched into sportswear in 1984 with Sung Sport, a casual line directed to a more youthful clientele. This partnership resulted in the development of the Sung brand which launched its first ready-to-wear collection at outlets across Canada and the US. In 1980 Sung formed Monaco Group Inc with Joseph and Saul Mimran. He sold his own designs and developed his signature style of simple, easy, uncluttered clothing. After a brief time as a junior designer and freelance artist, Sung opened Moon, a small boutique in Toronto's prestigious Yorkville shopping district. He worked for a Seventh Avenue dress manufacturer, as assistant designer, before moving to Toronto in 1972. He then moved to New York to attend the Parsons School of Design. Sung grew up in Hong Kong and later studied couture at the Chambre Syndicale de la Couture Parisienne in France. Alfred SungĪlfred Sung, né Sung Wang Moon, fashion designer (b at Shanghai, China ). Riveting and gloriously hopeful, PARADE reminds us that to love, we must truly see one another.Sung is Canada's best-known designer in the fashion industry. When Leo is accused of an unspeakable crime, it propels them into an unimaginable test of faith, humanity, justice and devotion. Leo and Lucille Frank are a newlywed Jewish couple struggling to make a life in the old red hills of Georgia. Platt and rising star Micaela Diamond ( The Cher Show) reprise their “powerhouse performance for the ages” ( The New York Times) in Jason Robert Brown and Alfred Uhry’s Tony-winning musical, under the visionary direction of Michael Arden ( Once On This Island – Best Revival Tony winner). It recalls an era of big casts, big stories and big talent – a time when musicals actually felt like events.” The New York Times hails it as a Critic’s Pick and “the best-sung musical in many a New York season. The acclaimed, sold-out New York City Center production of PARADE starring Tony, Grammy and Emmy Award ® winner Ben Platt is moving to Broadway in the can’t-miss event of the year.
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